Some of the Largest Brands Are Using Game Based Apps For Advertising and Promotions

Over 550 businesses and schools have used a scavenger game application available on iPhone and Android mobile devices to drive and enhance their advertising and promotions. The SCVNGR app development platform includes notable users such as the Boston Celtics, Boston Globe, New England Patriots, Journeys, The New York Times, Universal Music Canada, Warner Bros, as well as colleges and universities including Princeton. Using mobile games as a platform for ads and promotions is one of the latest trends in consumer engagement, especially the millennial generation that grew up on video gaming.
 
The essence of the SCVNGR platform is three interconnecting elements: Challenges, which are things to do at places; Treks, which connect places and challenges; and Rewards, that offer benefits for playing. Players earn points in a Challenge – checking-in is worth a point, telling your friends where you are is worth 2 points, and and providing content about a location such as a picture is also worth 2 points. The platform’s database is understood to include already over 20 millions locations.
 
Marketing opportunities abound, from directing a Trek to a specific location with advertising and promotion opportunities along the journey and at the destinations, through utilizing consumer experiences and user generated content that involves the brand at Challenges and Treks. Of course, the Rewards can easily be tied to photo opportunities and further promotions. Fun and games are thereby able to leverage off brand related content, locations & competition.
 
For instance, a Philadelphia Diamond retailer, Robbins Diamonds, fashioned an interactive city-wide treasure hunt to find a hidden diamond ring. Clues were delivered to competitors cellphone’s by SMS text messages, mobileweb or in-app notifications. Pre-event publicity and media coverage included media from traditional print through to digital blogs. As a result, there were almost 2,000 applications for the 250 available spots and 2.5 million impressions for the retailer in TV, print, radio & internet immediately before their busiest season. See the full case study at scvngr.com

Advertising and promotions are no longer one way streets – mobile apps like SCVNGR & others are paving the way for experiential marketing utilizing the mobility benefits of those media and mediums that are with us 24/7 – the mobile phone. As Robbins Diamonds was able to accomplish, you can use a mobile app to rise above the noise produced by your competitors and saturated ad markets. As well, by involving your customers in an experience they will remember and associate with your product, you are creating a positive top of mind recall event that will be hard to match through conventional ads or promotional opportunities.

Running Android Apps on PC Is Now A Reality

Anyone who swears by Android is bound to jump off the floor if he or she comes to know that one can now run android on pc . Yes, this is all made possible by BlueStack, a California based company who have designed software that makes it possible. However, for those who used to have the android the first gadget in the morning and used to say bye the last can have the privilege of using apps for windows .

The official number of download of this software has crossed 600 thousand marks in less than a year. The entire smart phone world was overjoyed with the news of the launch of this wonderful software. The best part of running ones application on pc and laptop is that they can now enjoy the fun and excitement in large display screens. There is no need of confiding to 2 x 3 inch screen of phone or a bit bigger size in tablet. It is real fun to play most of the games in big screens. However, those applications that utilize the features of GPS system or use some android specific data are not yet compatible with the beta version of BlueStack. The company has announced to come up with latest updates and patches soon rectifying the bugs.

One can easily download the application on their desktop and install without much hassle. The desktop icon stays on the top right corner of the screen and is always ready for easy access. One needs to register their android device and get it synced with the desktop version. All the games and applications that you have been using on your android phone are now available on the pc with the help of easy to use inbuilt software SyncMate. It gives the android experience a new dimension.

At present, BlueStack users can run android on pc only. The Mac version is being developed and the entire project is funded by two big IT houses. With such powerful funding backup a lot of exciting developments can be expected with more and more apps for windows appearing in the market.

Download iPhone Extras and Apps For Your Apple iPhone 3G

Everyone likes to be unique not only in their personalities, but in their possessions as well. When it comes to buying gadgets like the Apple iPhone they are all pretty much the same. What is different though is all the apple extras that can be added to it so you can personalize it. It then becomes unique because you have added your personal touch.

One favorite apple extra are the numerous wallpapers that you can choose from. You can just about get any design or theme that you can possibly think of. Of course there is a trend that is followed here as well. The most popular current wallpapers are those of famous people, closely followed by sports logos.

The iPhones are not a cheap item and you want to preserve its finish as much as possible. Being as they are small, they are handled constantly and then put in a pocket or purse when not in use. Within a short time they become scratched. You can buy protectors which are called skins. These are like a very thin cover that protects the back of the iPhone. Apple extras like this really help to preserve the item.

They are really nice because of the large color selections that are available. You can even get them to coordinate with your wallpaper. They vary in prices, but sometimes you can find some great deals. Often people like to have several that they can choose from. In fact some people will match them to their clothing. These have become so popular that the iPhones almost look bare without them.

At one time when people used to be waiting for a bus, a bus stand they would read the local paper to pass the time. Now everyone is playing games on their iPhones with the new apple extras. The days of computer games just being for kids are long gone. Adults enjoy this category just as much as the kids do. This can be confirmed by the number of games that on the market geared towards the older teens and adults.

Its no wonder that many schools won’t allow the iPhones in the classroom. Its too difficult to keep the kids away from the games, and their minds on their studies.

When talking about all the exciting extras for the iPhone the applications cannot be left out. Not everyone has the same requirements and that’s where these innovative applications become a real benefit. There are individuals who deal a great deal on eBay for example.

They perhaps are involved in some of the auctions there and like to track them. This is simply done with the iPhone software for eBay which is available. A real bonus is you can some free applications. There is probably something there that everyone can use.

However, the real gems are paid applications and extras. Not the “free stuff” you can find out there. You can visit iPhone sites to purchase these applications and extras

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