Games and Brand Extension – Do They Click?

For this article I wanted to look into the way that traditional games and gaming elements have been used to enter the mainstream space from a business standpoint to either incentivise consumers or engage them on a different level.

Games are primarily an entertainment medium, but that hasn’t stopped companies from having games developed to reach a different demographic than perhaps represents their core market. An ad campaign may run for 2 weeks, 4 weeks or 2 months but branding within a game can have a much longer shelf life. The most common example of brand extension within the gaming arena focuses on movie tie-ins. Many Disney/Pixar films release a game based on the film around the same date. It helps consumers engage with the film on a deeper level and get to know the characters and brand better making it ultimately more likely that additional purchases of merchandise or DVDs are made. The main issue with game tie-ins however is often they are rushed to coincide with the film release and most end up being fairly average titles. The sheer fact that the majority are aimed at a very young audience means though that children tend not to worry too much about this and just enjoy controlling the characters.

Looking at something completely different from an engagement aspect. Papa John’s pizza in the UK released a mobile gaming app which had you deal with pizza orders and create pizzas as perfectly and speedily as possible. App was priced at 69p with the hook being if you reached a certain score then you could earn a free pizza. It was a well made game and was quite a fun stand alone game as well as being challenging in the later levels. The only disappointing part was upon reaching your free pizza it was for collection only which limited me somewhat but was still a good prize.

Weight Watchers UK campaign last year focused on treating weight loss like a game thanks to the point system that was in use. It was an interesting take on things but it wasn’t continued for the 2013 marketing campaign. Arguably, despite the fresh take on losing weight, it didn’t engage the largely female audience of its membership base as even now, females are still in the minority when it comes to enjoying games. It perhaps didn’t resonate as strongly as it should have.

When there is a natural gaming tie-in that fits organically such as in Wreck-It-Ralph you get the best of both worlds – a good film and a very relevant game. You even have in-game advertising which can be seen in many of the Need For Speed series of games. Rockstar also create such believable worlds with their Grand Theft Auto series that there are teams dedicated to creating fictional brands within this universe – they actually extend their own brands within the games and also into the real world. Rusty Brown Ring Donuts is one that always springs to mind.

I’d be interested to hear any other examples you may have experienced perhaps in countries other than the UK.

Smart Ways To Use the iPhone and Apps for Kids

How to use the iPhone when playing with kids? Of course, there are plenty of apps for kids. Let’s see how we can use them more creatively.

  • Use it as a bribe or a reward. Anyone who has ever been a parent can tell you that it is no easy feat to discipline or raise a child. Having said that, if your child is into the iPhone, you might as well use it to your advantage in every way possible. One of those ways is use it as a bribe or a reward. If there is a specific task that you need your child to accomplish and he refuses to, use the iPhone as a bribe. It can also be used as a reward in situations where you feel your child deserves recognition for her hard work.
  • Use it for educational purposes. Who says it isn’t possible to both have fun and learn all at the same time? With the iPhone, it most definitely is. Pick out games that are both entertaining and educational and sit down with your child and show him or her how much fun it can be. Your child will thank you in the future.
  • Use it to pass the time. Gone are the days when children would throw tantrums or complain incessantly due to long waiting times-whether in restaurants, dentist appointments, or what have you. Pull out the iPhone and let your kids enjoy it while waiting.
  • Use it as an opportunity to bond. These are the days when it isn’t very common for families to get together and bond. But the iPhone can change that for you and your kids. There are countless games on the app store that the whole family can participate in and play together. Remember that kids grow up so fast. So seize every opportunity to be with them while you still can.
  • Use it as a “lite” punishment. Believe it or not, the iPhone can be a useful tool for when your child has done something wrong. For instance, if your son has called his sister names or took her candy, you can punish him by taking away his iPhone privileges for a week or two. Psychologists say that limiting the pleasure is the most effective way to make the child realize his faults.

These are only some of the ways you can use the iPhone as a tool to educate your child and keep him or her engaged while you are getting much needed relaxation time. Feel free to give these tips your own personal spin or add your own twist to it to make the experience more enjoyable for your kids.

Accessories and Apps For the iPad

There is strong speculation that Apple will launch its iPad in late March this year. A lot of people who are loyal customers of Apple are looking forward to the release of the new iPad. Its launch is still few weeks away, however, it is a hot topic amongst the gadget lovers. People are discussing the possibilities of applications and accessories for this new gizmo. Apple is so popular with the current generation that youngsters across the globe are eagerly waiting for this new Apple product called iPad.

Earlier also, with its products, Apple has given a new meaning to applications and accessories market. With the launch of this product this market will only flourish more. This will be the biggest launch for Apple in last three years. This new product is said to have a 10 inch display screen and is talked about as a hybrid between a smart phone and a laptop. Due to a service sharing device between iPod and this new launch of Apple, almost all of the 1, 40,000 applications of iPod will be found in this one. These applications will include social networking applications, games and many more. People who will use this new product will be able to create presentations, word processing documents, spreadsheets etc on it. Apart from numerous applications, one can also look forward to amazing accessories which can be used with this new product to be launched by Apple.

The first accessory which will add more value to the iPad is its keyboard dock. It is said to be combined with a dock to charge your device with full size keyboard. This dock can be connected to an electrical outlet using a USB Power Adapter to further use accessories like camera connection kit. This is made possible due to the unique 30-pin connector in the dock. An audio jack can also facilitate stereo and speakers facility. This one accessory in itself will open many doors of entertainment for iPad users. Apart from this, there is a requirement of a case to ensure that this amazing device is safe. For this purpose there is a separate case made for it. This case comes in such a shape and design that it serves the purpose of a case in addition to the fact that it can be used in different positions as well. These possibilities of positions will help the iPad users to watch movies, pictures etc in a comfortable angle.

Other accessories available with this product are iPad dock which is a stand charger to charge it. Then we also have camera connecting kit which will enable the users to import and export pictures and videos. With so many accessories to start with, this product will definitely win the hearts of its users. To add to the delight of its prospective users, there is a 10W USB Power adapter. This adapter will enable users to charge their iPad from any electrical outlet. The cable for this adapter is 6 foot long, hence giving an opportunity to use electrical outlets at distance as well.

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